When designers and design agencies work with clients, they aim to develop a look and feel that can express their client’s brand identity consistently. They want design to flow through everything, from digital marketing assets through to the internal systems and applications.
However, many designers find themselves blocked by the legacy technology in customer accounts. Legacy systems impose technical and organizational barriers that keep agencies from achieving a client’s complete vision. Enterprise software makes it notoriously difficult to make changes to the look and feel, interactions and workflow associated with HR, financial and ERP applications. This frustrates customers as much as it frustrates designers. They have a beautiful website or intranet which then hands off users to the same stale, difficult-to-use enterprise applications as before. The result is a jarring hand-off from a beautiful, modern design to an application with a completely different look and feel, which is not user-friendly or responsive.
Take into Consideration Design Agency Capabilities
Most design agencies don’t have the resources to pull off enterprise-level revamps. As UX designer Chandan Sharma points out, big enterprise-level projects can last for years and demand domain expertise and specialized development skills to make improvements to the UI and UX of legacy applications. Agencies typically need to sub-contract skills for applications like Taleo, PeopleSoft, SAP, Siebel, etc. Multiply that cost and complexity if the project involves more than one legacy program — and most big businesses use several. Plus, getting close to these applications’ data means involving an agency with a business’s IT, security, compliance, and governance teams.
In short, they’re a lot of work for less return.
So enterprise-level design projects are generally don’t happen, or left to major UX houses with extensive resources. Some of which might end up designing completely custom enterprise-level software for major clients, like IDEO, Cooper, or Frog Design. Dave Malouf, a founder of the international professional design association IxDA, has even recommended finding a consultant to help build an internal team to do the job instead, because most UX houses just aren’t ready to take on such big projects.
For designers and design agencies, InFlight’s solution and innovative software offers a unique opportunity to extend your services without overextending your staff.
Now your design work can flow through the applications and systems that run your customers’ businesses, and they can fully realize their vision.
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